Audiences

Audiences

All text are made with an audience in mind, there are two types of audiences, mass audiences or  niche audiences.

Mass Audience - A film with an audience of a large scale.
Niche Audience - A film with a Small/specific audience.

Without an audience there would be no point in making media products. Organisations make media products so that they can make profit on their films.

No Audience = No Profit

Katz and Blumler were two theorists that researched audience behaviour, they discovered that audiences like media products for three main reasons

1. To find out information on a certain topic "satisfying curiosity", people may read a newspaper in order to find out about current events.

2. To gain a personal identity or to find a role model to base their personality on

3. For integration or social interaction as it enables you to connect with friends or family.

Impact of new technology

Old TV, Radio and Newspapers are classed as old media used to have a very large audience now have to work harder to maintain audience numbers

Digital technology has led to an increasing uncertainty over how we define audiences with the general agreement being that a group of people reading or watching the same thing is an audience. digital technology includes smart phones and social media.

Demographic - Age
                       - Race
                       - Gender
                       - Class/Status
Psychographic - Audience's interests

Mass audiences are forms of media that appeal to a large amount of people this would be films such as the James Bond Films or the Harry Potter films.














Whereas niche audiences have less viewers but are very influential in that field. An example of a film with a niche audience is This is England.




A full list of how audiences are categorized with detailed notes can be found at:

http://www.thinkbox.tv/server/show/nav.914

From this link I have learnt how audiences consume media and how audiences are divided into categories so that they are easily recognisable.

Group A is made up of Doctors, Scientists, Lawyers and other well paid professionals.

Group B - teachers, Middle Management and fairly well paid professionals

Group C1 - Junior Management, Bank Clerks

Group C2 - Plumbers, Electricians and Carpenters

Group D - Manual workers such as Post sorters and drivers

Group E -  Students, Pensioners and unemployed