Audience Research Methods

Audience Research Methods

Media is measured in many ways, these include; Sales, Subscriptions, Ratings and Figures.

One of the companies that do this is "NRS", this is the website for that company:

http://nrsmedia.com/

BARB - www.barb.co.uk

Booksellers

"At NRS Media, we focus on developing successful direct sales campaigns for the media industry. We’ve been in business for over 21 years and have delivered US$700M in additional revenue globally." - Taken from the NRS website

New media can measure audience through social networks like FaceBook and Twitter. They can also use video sharing sites such as YouTube that have a like/dislike system in place. YouTube also record the amount of view on each video which is another way to record the size audience a piece of media has.











When looking at audiences, there are two main types of research: Quantitive research which is questionnaires and is number based and is usually very factual.

The second way to research is qualitative research which is things like interviews and focus groups.

Audience engagement - This describes how an audience interacts with a media product, different people reacts to the same product in different ways

Audience expectations - These are the ideas the audience have in advance of seeing a media product. This particularly applies to genre pieces. Don't forget producers continually play or shatter audience expectations.